[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.rerere.cz\/vzhled-a-jak-dokaze-zaujmout\/#Article","mainEntityOfPage":"https:\/\/www.rerere.cz\/vzhled-a-jak-dokaze-zaujmout\/","headline":"Vzhled a jak dok\u00e1\u017ee zaujmout","name":"Vzhled a jak dok\u00e1\u017ee zaujmout","description":"
 V\u00edme to v\u0161ichni, n\u011bkdy na to v\u0161ak zapom\u00edn\u00e1me. Vzhled je to, co p\u0159itahuje na\u0161e o\u010di a to, co p\u0159it\u00e1hne na\u0161e o\u010di m\u00e1 v\u011bt\u0161\u00ed pravd\u011bpodobnost, \u017ee zaujme i na\u0161i mysl. Pokud se st\u0159etneme s n\u011b\u010d\u00edm nep\u0159ehledn\u00fdm, chaotick\u00fdm, \u0161kared\u00fdm, nebo prost\u011b nadm\u00edru p\u0159epl\u00e1can\u00fdm, v\u011bt\u0161inou to rovnou p\u0159esko\u010d\u00edme, jeliko\u017e si uv\u011bdomujeme, \u017ee bychom str\u00e1vili p\u0159\u00edli\u0161 mnoho \u010dasu […]","datePublished":"2020-09-25","dateModified":"2023-05-07","author":{"@type":"Person","@id":"https:\/\/www.rerere.cz\/author\/#Person","name":"","url":"https:\/\/www.rerere.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/046c8368865b87ac6ea06cde0e0a80b91304a43fe31de210702ad59bbd9a1974?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/046c8368865b87ac6ea06cde0e0a80b91304a43fe31de210702ad59bbd9a1974?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"rerere.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.rerere.cz\/wp-content\/uploads\/img_a299572_w2120_t1509475810.jpg","url":"https:\/\/www.rerere.cz\/wp-content\/uploads\/img_a299572_w2120_t1509475810.jpg","height":0,"width":0},"url":"https:\/\/www.rerere.cz\/vzhled-a-jak-dokaze-zaujmout\/","about":["Web"],"wordCount":467,"articleBody":"
 V\u00edme to v\u0161ichni, n\u011bkdy na to v\u0161ak zapom\u00edn\u00e1me. Vzhled je to, co p\u0159itahuje na\u0161e o\u010di a to, co p\u0159it\u00e1hne na\u0161e o\u010di m\u00e1 v\u011bt\u0161\u00ed pravd\u011bpodobnost, \u017ee zaujme i na\u0161i mysl. Pokud se st\u0159etneme s n\u011b\u010d\u00edm nep\u0159ehledn\u00fdm, chaotick\u00fdm, \u0161kared\u00fdm, nebo prost\u011b nadm\u00edru p\u0159epl\u00e1can\u00fdm, v\u011bt\u0161inou to rovnou p\u0159esko\u010d\u00edme, jeliko\u017e si uv\u011bdomujeme, \u017ee bychom str\u00e1vili p\u0159\u00edli\u0161 mnoho \u010dasu p\u0159i rozkr\u00fdv\u00e1n\u00ed prav\u00e9 podstaty v\u011bci. A my chceme v\u011bd\u011bt to co pot\u0159ebujeme rychle, snadno a nejl\u00e9pe hned.
 
 
 Internetov\u00e1 str\u00e1nka a \u010d\u00edm by m\u011bla zaujmout
 – V prvn\u00ed \u0159ad\u011b tu m\u00e1me celkov\u00fd vzhled: m\u00e1lokdo se od za\u010d\u00e1tku soust\u0159ed\u00ed na detaily. Proto celkov\u00e1 kompozice je d\u016fle\u017eit\u00e1 pro prvn\u00ed dojem, kter\u00fd vytv\u00e1\u0159\u00ed z\u00e1klad vztahu, kter\u00fd m\u00e1 \u010dlov\u011bk k dan\u00e9 v\u011bci.
 – Pokud jsme zaujati, chceme p\u0159ehlednost: proto\u017ee samotn\u00fd vzhled neudr\u017e\u00ed na\u0161i pozornost dlouho a my jsme na str\u00e1nku p\u0159i\u0161li s ur\u010dit\u00fdm \u00famyslem, proto budeme spokojen\u00ed, pokud se k \u017e\u00e1dan\u00e9 informaci dostaneme co nejsn\u00e1ze. 
 o Rozcestn\u00edk nebo menu: typicky se d\u00e1v\u00e1 na horn\u00ed li\u0161tu, nebo do lev\u00e9 strany tak, aby se na n\u011bj mohlo najet z jak\u00e9hokoli m\u00edsta na str\u00e1nk\u00e1ch. Tento prvek mus\u00ed b\u00fdt v\u017edy vid\u011bn a v\u017edy dosa\u017eiteln\u00fd.
 o Ok\u00e9nko vyhled\u00e1v\u00e1n\u00ed: pokud po zad\u00e1n\u00ed kl\u00ed\u010dov\u00e9ho slova odk\u00e1\u017eete vyhled\u00e1vaj\u00edc\u00edho na Google, nebo do nep\u0159ehledn\u00e9 d\u017eungle historie str\u00e1nek, je takov\u00e9 pol\u00ed\u010dko k ni\u010demu. Velmi dob\u0159e volte specifikace a funkci tohoto vyhled\u00e1v\u00e1n\u00ed.
 
 – Kdy\u017e se n\u00e1m n\u011bkde l\u00edb\u00ed, r\u00e1di se p\u0159ihl\u00e1s\u00edme k odb\u011bru: mo\u017enost registrace a nadstandardn\u00edch akc\u00ed, nebo novinek do e-mailu hodn\u011b lid\u00ed pot\u011b\u0161\u00ed a je to slu\u017eba, d\u00edky kter\u00e9 se na va\u0161e str\u00e1nky budou vracet.
 – A kone\u010dn\u011b, pokud n\u011bkam chod\u00edme, r\u00e1di si \u010dteme n\u011bco nov\u00e9ho: a to je to, na \u010dem mus\u00edte st\u00e1le pracovat, vytvo\u0159it kr\u00e1sn\u00e9 a p\u0159ehledn\u00e9 str\u00e1nky je k ni\u010demu, pokud je nebudete obnovovat a vytv\u00e1\u0159et d\u016fvod pro to, aby tam lid\u00e9 chodili. Jeden p\u0159\u00edsp\u011bvek t\u00fddn\u011b je snad absolutn\u00ed minimum, kter\u00e9 mus\u00edte pro p\u0159e\u017eit\u00ed sv\u00e9ho v\u00fdtvoru ud\u011blat.
 P\u0159edt\u00edm, ne\u017e n\u011bco vytvo\u0159\u00edte se zamyslete, co byste sami o\u010dek\u00e1vali a p\u0159idejte je\u0161t\u011b n\u011bco nav\u00edc, pot\u00e9 budou m\u00edt va\u0161e str\u00e1nky potenci\u00e1l st\u00e1t se obl\u00edben\u00fdmi.
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